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Article

Open Access

The Kardashians and the Ruminating Strategy ion, internet and television, reality shows

Author(s)

Claudia Lisa Moeller

Full-Text PDF Download XML 969 Views

DOI:10.17265/2159-5526/2018.07.005

Affiliation(s)

Independent scholar, Italy

ABSTRACT

Many have wondered in these years about the reason behind the huge success the Kardashian (-Jenner) family raised and gained. Even if the reality show might not be one of the most innovative, nor original television products, it is impossible to see how the Kardashian’s clan managed to become something more than a family who likes to air their dirty (and maybe expansive) laundry in public. Albeit there are different reality shows that have portrayed almost every possible family: religious, heavy metal, gipsy, wealthy Californian, dysfunctional, party animals; the Kardashians celebrated in 2018 their 10 years of reality shows. This might appear a silly, and not even a big deal: TV shows have existed for longer time in the American (and not only) panorama, yet the Kardashian made it possible to conquest with their unique style, and communication strategy something that other reality shows families did not reach. What did the Kardashians do? The Kardashians created a new communication strategy that allowed them to be the most popular family on three different media: press, television, and social media.

KEYWORDS

Kardashian, Søren Kierkegaard, hermeneutics of television, internet and television, reality shows

Cite this paper

Sociology Study, July 2018, Vol. 8, No. 7, 345-350

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