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The Influence of Social Media on Contemporary Subcultural Groups in China: The Case of BL Fandom
CHEN Min
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DOI:10.17265/1539-8072/2017.01.004
China Youth University of Political Studies, Beijing, China
Social media has become the infrastructure of contemporary virtual life and greatly influenced the landscapes of the modern culture. By tracking the development of a local subculture in China—BL fandom and analyzing BL fandom on social media, this research argues that social media empowers the subcultural groups and makes the cultural expression of BL fans heard. Meanwhile, the social relationship of online subcultural groups shows the tendency of decentralization and conglomeration, which is typical of social network services. In the interaction between fujoshies through social media, the subcultural groups also develop a collective identity resistant against the mainstream society. The rise of social media leads the contemporary subcultures to a new stage.
social media, subcultural groups, BL fandom
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